Privacy Policy
Tates of Sussex Garden Centres is committed to preserving your privacy.
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.tatesofsussex.co.uk (the “Site”), when you contact us or when you join our ‘Tates Rewards’ loyalty programme.
Personal Information we Collect
We may collect, use & store the following personal data about you:
– Identity data such as your first name, surname, username, title, date of birth and gender.
– Contact details including delivery address, billing address, email address and contact telephone numbers.
– Loyalty Programme Data – including your Tates Rewards account details, voucher & offer redemption information, your interests, preferences, feedback and responses to surveys.
– Transaction Data such as details about products or services you have purchased from us.
– Marketing & Communications Data such as your marketing preferences.
When we talk about “Personal Information” in this Privacy Policy, we are also talking about Device Information and Order Information.
Device Information
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
– Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.
Order Information
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
How Do we use Your Personal Information?
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
– to enable us to supply you with products and services that you have requested;
– to help us with understanding more about how our website is used;
– to be able to send you communications that may be of interest to you, either electronically or otherwise; and
– to prevent fraudulent activity.
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your Information with third parties to help us use and process your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to any lawful requests for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. If you do not wish to receive such information then you can unsubscribe at any time using the instructions and link in content sent to you. You can opt out of targeted advertising by contacting us or following the instructions within marketing material to unsubscribe.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a British resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a British resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that information such as Analytical Tracking will be transferred outside of the United Kingdom, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Minors
The Site is not intended for individuals under the age of 18.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at enquiries@tatesofsussex.co.uk or by mail using the details provided below:
Data Compliance Officer, South Downs Nurseries, Brighton Road, Hassocks, BN6 9LY, United Kingdom.
Privacy Policy last reviewed on 30/01/24
